Hailing from Long Island, New York, Lisa Konicki has spent 25+ years in media publishing, beginning her career as Asst. Photo Editor at Country Weekly Magazine and working her way up to Editor in Chief. Today, she finds herself at the helm of Bourbon+ and American Songwriter Magazine, enabling her to branch out and explore not only various music genres but also the intricacies of the spirit world (a new adventure for her). Her vast experience and knowledge of publishing will help Bourbon+ grow its brand’s visual identity and storytelling ideals.

A Memphis native living on the edge of the Tennessee whiskey trail, Shannon Persell has worked in the outdoor media industry for more than twenty years and has built a career by blending her love for the outdoors with her passion for visual storytelling. With expertise in magazine and print production, she is excited to venture into a completely new territory—the world of bourbon. Rolling up her sleeves, she is immersing herself in bourbon across the entire spectrum: sights, smells, tastes, and all the conversations that surround it.

Ed Atlas’ bourbon journey began at age five when his mother caved to his demand for a sip of her whiskey and water. The experience was not good. It would be 5+ decades until the Louisville native’s next taste, and even that was so he’d have something to do during lockdown. But he’s always appreciated bourbon history and culture. He favors traditional bars, lounges, and labels and displays his collection on a century-old, converted bar that once was a piano belonging to the Stardust Hotel in Las Vegas. Ed has lived in Nashville since 1998 but remains loyal to the Louisville Cardinals. In real life, he is a writer, editor, photographer, and mediocre guitarist.